Selangor Dredging (SDB), a lifestyle property company in Malaysia, has deployed SugarCRM to improve its sales and customer service processes.

To achieve its growth goals, SDB needed a CRM solution that could eliminate its reliance on Excel spreadsheets to manage sales activities and customer data. This effort included streamlining processes, improving the visibility of customer data, and boosting performance across the sales, marketing, finance, and customer service teams.

The company also wanted to track and report customer activity so that information could support business development strategies. In addition, the solution had to be flexible enough to easily integrate with SDB’s property management system.

By working with iZeno, a Sugar Gold Partner and June Partner of the Month, SugarCRM has transformed SDB’s sales processes, enabling the company to track results from sales and marketing activities and respond to customer complaints more effectively. SDB also incorporated iZeno’s Sugar SMS module to support text messaging with customers.

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