SugarCRM has announced a new version of its flagship product, Sugar 6.5, at its annual customer, user and partner conference, SugarCon 2012. Sugar 6.5 introduces significant architectural enhancements, as well as performance improvements to increase productivity and satisfaction for the end user.

Pivoting from the legacy approach to CRM design that has typically been solely focused on sales management, Sugar 6.5 ushers in a new era of CRM focused on end users first. By arming sales professionals with an easy-to-use application that they can access from any browser or mobile device, Sugar is heavily focused on enabling increased user productivity with simplified navigation through an enhanced user interface design, full-text search functionality, and new calendar and scheduling capabilities.

“Better search capabilities mean that the product works the way users work, providing them a new way to search for and find the critical customer information they need to run their business,” said Clint Oram, co-founder and CTO of SugarCRM. “Instead of using wizards or clunky database queries, users can simply type in what they are looking for. For a generation of business people who grew up using Google, this is CRM search the way it was meant to be.”

Sugar 6.5 adds an updated user interface to make finding and accessing customer information even easier, improved navigation with full-text search so that users find the information they need, faster, a new calendar feature that uses a modern drag-and-drop UI, while supporting recurring meetings, and integration with the iCal standard as well as easy integration with other calendars used by business professionals today.

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