Customer relationship management and mobility experts share their tips on how to get the most out of mobile CRM.
In a world where both your sales force and your customers are highly mobile, having a mobile customer relationship management (CRM) solution just makes good business sense. But how do you choose the right mobile CRM system or app for your business? And what questions should you ask CRM vendors?
To help you narrow down the field and choose (or build) the right mobile CRM solution – or get the most out of the mobile CRM solution you already have – Enterprise Apps Today consulted several mobile CRM experts.
Here are 10 of our favorite suggestions for getting the most out of mobile CRM:
Find right mobile CRM development tool for the job
“No two companies are exactly alike,” said Christopher Lumby, director of Product Marketing, Salesforce.com. “Sometimes business processes cannot be shoe-horned into a one-size-fits-all mobile app.” For that reason, “companies need to look for platform providers that offer tools and mobile SDKs (software development kits) that let them build custom native, HTML5 or blended apps fast and without the pricey development team,” he suggested. “With easy-to-use tools – some as basic as drag-and-drop – companies can create a sales app for rainmakers, a resource library for field technicians and a pixel-perfect campaign tracking app for the folks in marketing.”