When online directory provider Yellow.ca launched during the dot-com boom, consultants advised the founders to choose best-of-breed hardware and commercial software. So the Markham, Ont., firm installed Oracle Corp. database software running on Sun Microsystems Inc. servers. “Everybody was under the impression that you’ve got to buy the best brand to be a dot-com company,” says Dariush Zomorrodi, Yellow’s vice-president of new media.

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