SugarCRM has announced significant architectural enhancements and performance improvements to its flagship product, Sugar 6.5, at its annual customer, user and partner conference, SugarCon 2012.

The enhancements include increased focus on sales management and the needs of end users by way of an easy-to-use application that can be accessed from any browser or mobile device. The app simplifies navigation through an enhanced user interface design, full-text search functionality, and new calendar and scheduling capabilities.

“Better search capabilities mean that the product works the way users work, providing them a new way to search for and find the critical customer information they need to run their business,” said Clint Oram, co-founder and CTO of SugarCRM. “Instead of using wizards or clunky database queries, users can simply type in what they are looking for. For a generation of business people who grew up using Google, this is CRM search the way it was meant to be.”

Other architectural improvements of the new version of Sugar 6.5 include: abstracted database layer that enables simplified and more highly performing database access; dramatic performance improvements across the database and UI layers, including client-side caching to deliver sub-second screen refreshes; and optimized growth and scalability with support of IBM DB2 and IBM PureSystems.

The software also now offers tighter integration with leading applications such as easy import feature for LinkedIn contacts, enhanced Microsoft Outlook integration, and greater social business and smarter commerce capabilities through integration with IBM Connections and IBM SmartCloud for Social Business.

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