Odoo’s Hong Kong subsidiary was created in 2013 and they have since been cementing their presence on the Asian market through a solid partner network. To further strengthen their market position, they have established a joint venture with Inspur,a leading ERP software provider in China.

Ramillies, 16th April 2018 – The objective of this joint venture is to elevate the Belgian business management software to the first place on the Chinese market in coming years. Odoo, a Belgian software company which has gained notoriety for disrupting the management software market for SMEs, has entered into a joint venture with Inspur, China’s industry leader in cloud computing solutions.

Today, the Chinese management software market for SMEs is fast growing and dynamic. The combination of Inspur’s strong market presence and experience will serve as the perfect catalyst to help bring Odoo’s modern cloud business management solution to the summit of the Chinese market in coming years.

It is only after a thorough analysis of more than 30 potential partners that Inspur decided to team up with Odoo. Being one of the leading ERP solution providers for more than a decade, they wanted to diversify and look to the future trends. According to Fabien Pinckaers, the founder of Odoo, “This is an excellent match. Inspur is growing on an expanding and colossal market, with a huge commercial strike force, we couldn’t find a better match. We have the best software in the world and they have the best contacts and knowledge of the market”.

The objective is to reach the #1 position on the SME Cloud ERP market in coming years. The strategy is to focus primarily on the marketing and sales while adapting Odoo’s software solution to the local needs.

More on: Odoo establishes a joint venture with Inspur to anchor its presence on the Chinese market